We use first-party and third-party cookies for analytical purposes on the use of the web, personalize the content based on your preferences, and personalized advertising based on a profile from the collection of your browsing habits. For more information you can read our cookies policy. You can accept all cookies through the "Accept" button or you can configure or reject their use by clicking on "Configure". Cookies policy
  • Essential technical cookies
    Necessary to manage navigation within the web or to keep the user connected. They cannot be deactivated because it would affect the operation of the website.
  • Personalization cookies
    Necessary to remember certain user preferences.
  • Analytical cookies
    They help us and third parties to collect information on the use of the website, in order to carry out statistical analysis in order to improve the structure and content.
  • Behavioural advertising cookies
    They help to collect the user's browsing habits to create a profile of interests and to show customized advertisements.
    VI Foro de Innovacion Turística HOTUSA EXPLORA
    Our previous editions
    These have been the speakers of 2020
    • Mr. Javier Faus
      Founding Partner and CEO, President
      Meridia Capital and Cercle d’Economia
    • Mr. Jesús Nuño de la Rosa
      CEO
      Viajes El Corte Inglés
    • Mrs. Gloria Guevara
      President and CEO
      World Travel & Tourism Council
    • Mr. Alex Cruz
      CEO
      British Airways
    • Mr. Maurici Lucena
      President
      AENA
    • Mr. Isaías Táboas
      President
      Renfe
    • Mr. Cyril Ranque
      President
      Expedia Travel Partners Group
    • Mr. Jose Carlos Azcárraga
      CEO
      Grupo Posadas
    • Mr. Alejandro Zozaya
      Executive President
      Apple Leisure Group
    • Mr. Bieito Rubido
      Director
      ABC
    • Mrs. Ana Isabel Pereda
      General Manager
      Expansion
    • Mr. Juan de Antonio
      Founder & CEO
      Cabify
    • Mr. Màrius Carol
      Director
      La Vanguardia
    • Sr. Raúl González
      Managing Director
      Barceló Hotel Group
    • Mr. Didac Lee
      coFounder
      Galdana Ventures
    • Mrs. Carlota Pi
      coFounder and Executive President
      Holaluz.com
    The five forum tables
    • 10:30 am
      Tourism as a strategic driving force for economic development
      The tourism industry encompasses a vast range of services and products linked to many other economic activities. Its development directly or indirectly involves multiple sectors that benefit from its good health, making it an industry of great strategic interest for many IT and services companies, as well as a driving force in any economy.
    • 11:30 am
      Opportunities in the infrastructures’ management and travellers’ transport to improve the sector competitiveness
      Passenger transport plays a key role in the tourism sector. Travel between strategic destinations makes this industry a decisive element in a region’s development. And the other side of the coin is that the transport infrastructure deficit is a major drawback for tourism development. At present, its evolution is geared towards finder quicker and more sustainable solutions, and increasing networks of connections that streamline travel.
    • 12:30 pm
      Marketing strategies for tourism products in a global and digitalised market
      In an ever-changing scene, the tourism offer must adapt to a new reality, introducing differential products and new services, and taking advantage of business opportunities in a race to position itself in the market. The consolidation of online sales in comparison to traditional channels, the new stakeholders who act as intermediaries, and new travelling habits require a redrafting of marketing strategies.
    • 2:30 pm
      The impact of new trends on the hotel sector
      The emergence of new audiences with their own demands, an increased democratisation of tourism, the diversification of sales channels and the growing need to build customer loyalty all have an important impact on large chains. The latter are forced to consider new management models, conceptualise new brands to respond in real time to market trends, and to strive towards internationalisation.
    • 3:30 pm
      Innovation and new business models
      Every day, new solutions and tourism products hit the market. Investing in innovation is becoming a solid choice and a guarantee of strengthening positions against other competitors. This path towards innovation is reflected in all sectors, generating synergies and new business models in which technology plays a leading role.
    Schedule
    • 8:30am - 9:30am
      Handing out of passes & Coffee
    • 9:30am - 10:30am
      Event Inauguration
      • Mr. Amancio López Seijas, President of Grupo Hotusa
      • Mr. Clemente González Soler, President of IFEMA
      • H.E. Mr. José Luis Martínez-Almeida, Madrid Major
      • H.E. Ms. Mª Reyes Maroto, Minister of Industry, Trade and Tourism of Spanish Government
    • 10:30am - 11:30am
      Tourism as a strategic driving force for economic development
      • Moderator:
        Mr. Bieito Rubido, Director of ABC
      • Mr. Jesús Nuño de la Rosa, CEO of Viajes El Corte Inglés
      • Mr. Javier Faus, Founding Partner and CEO of Meridia Capital and President of Cercle d'Economia
      • Mrs. Gloria Guevara, President and CEO of World Travel & Tourism Council
    • 11:30am - 12:30pm
      Opportunities in the infrastructures’ management and travellers’ transport to improve the sector competitiveness
      • Moderator:
        Mrs. Ana Isabel Pereda, General Manager of Expansión
      • Mr. Alex Cruz, CEO of British Airways
      • Mr. Maurici Lucena, President of AENA
      • Mr. Isaías Táboas, President of Renfe
    • 12:30pm - 13:30pm
      Marketing strategies for tourism products in a global and digitalised market
      • Mr. Cyril Ranque, President of Travel Partners Group
    • 13:30pm - 14:30pm
      Lunch
    • 14:30pm - 15:30pm
      The impact of new trends on the hotel sector
      • Moderator:
        Mr. Màrius Carol,Director of La Vanguardia
      • Mr. Jose Carlos Azcárraga, CEO of Grupo Posadas
      • Mr. Alejandro Zozaya, Executive President of Apple Leisure Group
      • Mr. Raúl González, Managing Director of Barceló Hotel Group
      • Mr. Amancio López Seijas, President of Grupo Hotusa
    • 15:30pm - 16:30pm
      Innovation and new business models
      • Moderator:
        Mr. Didac Lee, Galdana Ventures co-founder
      • Mrs. Carlota Pi, coFounder and Executive President at Holaluz.com
      • Mr. Juan de Antonio, Founder & CEO Cabify
    • 16:30pm - 17:30pm
      Closing
      • Mr. Amancio López Seijas, President of Grupo Hotusa
      • H.E. Ms. Ana Pastor, Second Vicepresident of Congress of Deputies






    A forum with a digital PATH #HotusaExplora
    • Ana Pastor Julián @anapastorjulian
      La tecnología y seguir apostando por la innovación son fundamentales para abordar el futuro del sector turístico. Y en este campo España, que goza de una posición de liderazgo reconocida y bien merecida a nivel global, tiene mucho que aportar. #HotusaExplora
      Watch more
    • WTTC @WTTC
      '#Spain has been doing an incredible job in '#tourism but is essential that these efforts double up. It's key to keep an eye on what other countries are doing and continue focusing on this growth.' - @GGuevaraM #HotusaExplora
      Watch more
    • Ministerio de Industria, Comercio y Turismo @mincoturgob
      En el VI Foro #HotusaExplora, @MarotoReyes destaca el rumbo positivo de la transformación del modelo turístico español, y convoca a agentes publicos y privados a seguir trabajando juntos para mejorar la competitividad y la adaptación a las nuevas tendencias globales del sector.
      Watch more
    • Aena @aena
      Maurici Lucena, en el foro #HotusaExplora @Hotusa

      "La gestión de la promoción del turismo que hacen las comunidades autónomas y ayuntamientos ha sido y es fundamental".
      Watch more
    Photo gallery
      /
      Organized by:
      Grupo Hotusa