PRESS
111 days
17 hours
59 minutes
34 seconds
The keys to the tourism sector under debate
Once again this year, the Hotusa Explora forum is preparing to become a leading space for the exchange of ideas, the analysis of emerging trends and reflection on the challenges and opportunities of the tourism sector at a global level.
In this run-up to Fitur we will reflect on the initiatives and strategies to be undertaken so that tourism continues to be a driving force and an industry in perpetual evolution.
In this run-up to Fitur we will reflect on the initiatives and strategies to be undertaken so that tourism continues to be a driving force and an industry in perpetual evolution.
Speakers 2026
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Bieito RubidoDirectorEl Debate
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Gloria GuevaraInterim CEOWTTC
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Jordi Hereu BoherMinister of Industry and TourismGovernment of Spain
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Jose Luis Martinez AlmeidaAlcaldeMadrid
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Juan Pedro MorenoPresidentDigitalization Advisory Council CM
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Maurici LucenaPresidentAena
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Antonio GaramendiPresidentCEOE
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Carme ArtigasFormer SecretaryState for Digitalization (2020-2023)
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Ignacio RiveraExecutive ChairmanCorporación Hijos de Rivera S.L.
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Enrique ValeroCEOAbadía Retuerta
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Javier GándaraPresidentALA (Airline Association)
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Joan RocaSpanish ChefEl Celler de Can Roca
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Manuel MolinaDirectorHosteltur
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Marga ProhensPresidentIlles Balears
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Màrius CarolFormer directorLa Vanguardia
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Simón Pedro BarcelóCo-chairmanBarceló Group
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Suzana CuricCountry LeaderAWS España & Portugal
Photo gallery 2026
Sponsors
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