Global vision of tourism
Tourism facing the new global balance: growth, social legitimacy, and competitiveness
Keys to understanding how tourism will evolve in a global scenario marked by new challenges and opportunities.
Hotusa Explora
The ideas driving the future of tourism
A meeting point for business leaders, institutions, and experts sharing their vision on the major challenges and opportunities in the sector.
What is Hotusa Explora?
An open conversation about the future of the sector
Hotusa Explora is the Tourism Innovation Forum driven by Grupo Hotusa. Each edition brings together business leaders, institutional representatives, and experts to analyze the industry's major challenges and opportunities.
Competitiveness, technology, connectivity, sustainability, talent, and destination development shape a discussion aimed at sharing knowledge and generating proposals.
THE TABLES OF THIS EDITION
The thematic axes of the forum
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Connectivity, airports and mobility
Connectivity as an infrastructure for tourism competitiveness
Mobility as an essential element for the development of destinations and the competitiveness of the sector. -
Artificial intelligence and new technological cycle
From digital tourism to smart tourism: AI, data and customer relations
The impact of AI on personalization, efficiency and the transformation of the tourism model. -
Distribution, platforms and direct channel
Who controls the relationship with the traveler: hotels, platforms, AI and loyalty
How sales channels evolve and the relationship between hotels, platforms and travelers. -
Hospitality, unique brands and luxury
The value of the hotel brand in an era of technological standardization
Differentiation through brand identity, design and excellence in experience. -
HR, training and productivity
The main bottleneck of tourism: talent, training and productivity
Strategies to address the talent challenge and build more competitive and sustainable organizations.
Program
A day to share knowledge
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Official opening
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Tourism in the face of the new global balance: growth, social legitimacy, and competitiveness.
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From digital tourism to smart tourism: AI, data, and customer relations
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Who controls the traveler relationship: hotels, platforms, AI, and loyalty.
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The value of the hotel brand in an era of technological standardization.
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Tourism’s great bottleneck: talent, training, and productivity
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Closing ceremony
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Cocktail lunch
Reserve your spot to attend the edition of the Grupo Hotusa Tourism Innovation Forum on January 18, 2027.
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