TOURISM INNOVATION FORUM
Hotusa explora
111 days
17 hours
59 minutes
34 seconds
#HotusaExploraFollow us on streaming
111 days
17 hours
59 minutes
34 seconds
The keys to the tourism sector under debate
Once again this year, the Hotusa Explora forum is preparing to become a leading space for the exchange of ideas, the analysis of emerging trends and reflection on the challenges and opportunities of the tourism sector at a global level.

In this run-up to Fitur we will reflect on the initiatives and strategies to be undertaken so that tourism continues to be a driving force and an industry in perpetual evolution.

Speakers 2026
  • Bieito Rubido
    Director
    El Debate
  • Gloria Guevara
    Interim CEO
    WTTC
  • Jordi Hereu Boher
    Minister of Industry and Tourism
    Government of Spain
  • Jose Luis Martinez Almeida
    Alcalde
    Madrid
  • Juan Pedro Moreno
    President
    Digitalization Advisory Council CM
  • Maurici Lucena
    President
    Aena
  • Antonio Garamendi
    President
    CEOE
  • Carme Artigas
    Former Secretary
    State for Digitalization (2020-2023)
  • Ignacio Rivera
    Executive Chairman
    Corporación Hijos de Rivera S.L.
  • Enrique Valero
    CEO
    Abadía Retuerta
  • Javier Gándara
    President
    ALA (Airline Association)
  • Joan Roca
    Spanish Chef
    El Celler de Can Roca
  • Manuel Molina
    Director
    Hosteltur
  • Marga Prohens
    President
    Illes Balears
  • Màrius Carol
    Former director
    La Vanguardia
  • Simón Pedro Barceló
    Co-chairman
    Barceló Group
  • Suzana Curic
    Country Leader
    AWS España & Portugal
Photo gallery 2026
    Sponsors
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