VIII Foro de Innovacion Turística HOTUSA EXPLORA
Our previous editions
2022 Speakers
  • Alberto Granados
    Microsoft Spain
  • Alejandro Reynal
    President and CEO
    Apple Leisure Group
  • Cristina Garmendia
    Cotec Foundation
  • Fernando Valdés
    Tourism Secretary of State
  • Gloria Guevara
    Chief Special Advisor Ministry
    Tourism Saudi Arabia
  • Pablo Casado
  • Raúl González
    EMEA of Barceló Hotel Group
  • Antonio Garamendi
  • Carlo Olejniczak
    VP and Managing Director
    Emea of Booking
  • Eddie Wilson
  • Irene Cano
    Meta Spain and Portugal
  • Isaías Táboas
  • Javier Sánchez-Prieto
  • Johan Lundgren
  • Jorge Schoenenberger
    Grupo Viajes el Corte Inglés
  • Josep Piqué
    Economist, former minister and president of Foro la Toja
  • Juan Pedro Moreno
    President of the advisory council of digital transformation
    Community of Madrid
  • Manuel Molina
  • Maurici Lucena
The five forum tables
  • 10:45 am
    Tourism and keys for recovery. How to preserve a strategic sector
    In a still uncertain scenario, in a timeframe for recovery difficult to predict, we must give the tourism industry the importance it deserves as a major socio-economic driver, where 14% of GDP is at stake. Liquidity solutions or labour market flexibilisation via temporary redundancy plans have been some of the measures adopted to date, but now what? The digitalisation of the sector, energy transition and territorial cohesion are key to its survival and future, along with good management of Next Generation funds as a means of recovery.
  • 12:15 pm
    The big digital players. Committing to innovation in times of rebuilding
    Innovation is currently one of the safest values to boost the sector with initiatives to assist in adapting to the current situation. Technological solutions aimed at protecting the traveller, sustainability, data processing and hyper personalising customer experiences are propelling us towards an important and necessary transformation of the sector.
  • 1:10 pm
    Tourism products. Marketing strategies for a new scenario
    The tourism offer needs to adapt to the new reality. Once online sales have been consolidated in relation to traditional channels, the market calls for a reformulation of marketing strategies and a new positioning of the stakeholders in the sector's value chain.
  • 2:30 pm
    How will the hotel sector evolve after the crisis? Future influences
    We are immersed in an unstable, turbulent situation that we must turn into an opportunity to renew the hotel sector through innovative models based on excellence, differentiation, digitalisation and sustainability. The smoother the transformation, the quicker we will get over the crisis.
  • 3:30 pm
    Passenger air transport. Infrastructure, connectivity and digitalisation
    Passenger transport plays a key role in the tourism sector. This is why restoring connectivity should be a major objective for recovery, especially in terms of air transport. A sector that in the near future will have to face major challenges aimed at sustainability, digitalisation and efficiency, as well as increasing the number of routes and destinations.
2022 Schedule
  • 08:30am - 09:30am
    Handing out of passes & welcome coffee
  • 9:30am - 10:30am
    Event Inauguration
    • Marina López, corporate director of Hotusa Group
    • Amancio López, president of Hotusa Group
    • José Luis Martínez-Almeida, mayor of Madrid
    • Mª Reyes Maroto, minister of Industry, Trade and Tourism for the Spanish Government
  • 10:30am - 11:30am
    Tourism: keys to the competitiveness of a strategic sector
    • Moderator: Josep Piqué, economist, former minister and president of Foro la Toja
    • Antonio Garamendi, president of CEOE
    • Pablo Casado, president of PP
  • 11:30am - 12:30pm
    Air passenger transport. Readjustments for a new scenario
    • Moderator: Josep Piqué, economist, former minister and president of Foro la Toja
    • Javier Sánchez-Prieto, president of Iberia
    • Maurici Lucena, president of Aena
    • Eddie Wilson, CEO of Ryanair
    • Johan Lundgren, CEO of EasyJet
  • 12:30pm - 1:00pm
    Strategies for commercialisation in the world to come
    • Moderator: Marina López, corporate director of Hotusa Group
    • Carlo Olejniczak, VP & managing director EMEA of
  • 1:00pm - 1:30pm
    Main trends in the Spanish tourism market
    • Moderator: Manuel Molina, director of Hosteltur
    • Jorge Schoenenberger, CEO of Grupo Viajes el Corte Inglés
    • Isaías Táboas, president of Renfe
  • 1:30pm - 2:30pm
  • 2:30pm - 3:30pm
    Challenges and proposals for recovery
    • Amancio López, president of Hotusa Group
    • Alejandro Reynal, president and CEO of Apple Leisure Group
    • Raúl González,CEO EMEA of Barceló Hotel Group
    • Gloria Guevara, Chief Special Advisor Ministry of Tourism Saudi Arabia
  • 3:30pm - 4:30pm
    Digitalisation and innovation to promote future growth
    • Juan Pedro Moreno, president of the Advisory Council of Digital Transformation for the Community of Madrid
    • Irene Cano, general director of Meta for Spain and Portugal
    • Fernando Valdés, Tourism Secretary of State
    • Alberto Granados, president of Microsoft Spain.
    • Cristina Garmendia, president of Cotec Foundation.
  • 4:30pm - 5:00pm
    Closing event
    • Amancio López, president of Hotusa Group
  • 5:00pm
    Closing event

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