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    VII Foro de Innovacion Turística HOTUSA EXPLORA
    Our previous editions
    2021 Speakers
    A selection of professionals, businessmen and political representatives participated in the forum and contributed their points of view to the debate.
    • Alberto Núñez Feijóo
      President
      Xunta de Galicia
    • Ana Isabel Pereda
      Director
      Expansión
    • Carlos Muñoz
      Founder and CEO
      Volotea
    • Carmen Riu
      CEO
      Riu Hotels
    • Eddie Wilson
      CEO
      Ryanair
    • Friedrich Joussen
      CEO de TUI Group
    • Irene Cano
      Directora general
      Facebook Iberia
    • Javier Sánchez-Prieto
      Presidente y CEO
      Iberia
    • Josep Piqué
      Economist and former Minister
    • José Luis Bonet
      Presidente de la Cámara de Comercio
      Spain
    • José Manuel González-Páramo
      Chairman, European DataWarehouse GmbH y Ltd, y Profesor Extraordinario de IESE Business School
    • Juan Pedro Moreno
      Former President
      Accenture Spain
    • Juan Espadas Cejas
      Mayor
      Ayuntamiento de Sevilla
    • Manuel Butler
      Director ejecutivo
      Organización Mundial del Turismo
    • María Benjumea
      Founder and CEO
      Spain Startup - South Summit
    • Màrius Carol
      Consejero editorial
      La Vanguardia
    • Maurici Lucena
      President
      AENA
    • Simón Pedro Barceló
      Co-president
      Barceló Business Corporation
    The five forum tables
    • 10:45 am
      Tourism and keys for recovery. How to preserve a strategic sector
      In a still uncertain scenario, in a timeframe for recovery difficult to predict, we must give the tourism industry the importance it deserves as a major socio-economic driver, where 14% of GDP is at stake. Liquidity solutions or labour market flexibilisation via temporary redundancy plans have been some of the measures adopted to date, but now what? The digitalisation of the sector, energy transition and territorial cohesion are key to its survival and future, along with good management of Next Generation funds as a means of recovery.
    • 12:15 pm
      The big digital players. Committing to innovation in times of rebuilding
      Innovation is currently one of the safest values to boost the sector with initiatives to assist in adapting to the current situation. Technological solutions aimed at protecting the traveller, sustainability, data processing and hyper personalising customer experiences are propelling us towards an important and necessary transformation of the sector.
    • 1:10 pm
      Tourism products. Marketing strategies for a new scenario
      The tourism offer needs to adapt to the new reality. Once online sales have been consolidated in relation to traditional channels, the market calls for a reformulation of marketing strategies and a new positioning of the stakeholders in the sector's value chain.
    • 2:30 pm
      How will the hotel sector evolve after the crisis? Future influences
      We are immersed in an unstable, turbulent situation that we must turn into an opportunity to renew the hotel sector through innovative models based on excellence, differentiation, digitalisation and sustainability. The smoother the transformation, the quicker we will get over the crisis.
    • 3:30 pm
      Passenger air transport. Infrastructure, connectivity and digitalisation
      Passenger transport plays a key role in the tourism sector. This is why restoring connectivity should be a major objective for recovery, especially in terms of air transport. A sector that in the near future will have to face major challenges aimed at sustainability, digitalisation and efficiency, as well as increasing the number of routes and destinations.
    2021 Schedule
    • 9:00am - 10:15am
      Handing out of passes
    • 10:15am - 10:45am
      Event Inauguration
      • Marina López, Corporate Director of the Hotusa Group
      • Amancio López, Chairman of the Hotusa Group
      • José Luis Martínez-Almeida, Alcalde de Madrid
    • 10:45am - 12:15pm
      Tourism and keys for recovery. How to preserve a strategic sector
      • Moderator:
        Màrius Carol, Editorial advisor to La Vanguardia
      • Juan Espadas Cejas, Mayor of Seville
      • Alberto Núñez Feijóo, President of the Regional Government of Galicia
      • José Manuel González-Páramo, Chairman, European DataWarehouse GmbH y Ltd, y Profesor Extraordinario de IESE Business School
      • José Luis Bonet, President of the Spanish Chamber of Commerce
    • 12:15pm - 1:10pm
      The big digital players. Committing to innovation in times of rebuilding
      • Moderator:
        Marina López, Corporate Director of the Hotusa Group
      • Juan Pedro Moreno, Ex-chairman of Accenture Spain
      • Irene Cano, CEO of Facebook Iberia
      • María Benjumea, Founder and CEO of SPAIN STARTUP - SOUTH SUMMIT
    • 1:10pm - 1:30pm
      Tourism products. Marketing strategies for a new scenario
      • Manuel Butler, Executive Director of the World Tourism Organization
      • Friedrich Joussen, CEO of the TUI Group
    • 1:30pm - 2:30pm
      Lunch
    • 2:30pm - 3:30pm
      Passenger air transport. Infrastructure, connectivity and digitalisation
      • Moderator:
        Ana Isabel Pereda, Director of Expansión
      • Maurici Lucena, Chairman of Aena
      • Carlos Muñoz, Founder and CEO of Volotea
      • Javier Sánchez-Prieto, Chairman and CEO of Iberia
      • Eddie Wilson, CEO of Ryanair
    • 3:30pm - 4:30pm
      How will the hotel sector evolve after the crisis? Leverage for the future
      • Moderator:
        Amancio López,Chairman of the Hotusa Group
      • Simón Pedro Barceló, Co-chairman of the Barceló Group
      • Carmen Riu, Managing Director of the RIU Group
    • 4:30pm - 5:00pm
      Closing event
      • Amancio López,, Chairman of the Hotusa Group
      • Mª Reyes Maroto,, Minister of Industry, Trade and Tourism of the Government of Spain
    *Programme confirmed to date, subject to last minute changes.






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