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VI TOURISM INNOVATION FORUM
Hotusa explora
January 20th, 2020From 8:30am to 5:30pm
IFEMA - Feria de Madrid(North Auditorium)
#HotusaExploraFollow us on streaming
January 20th, 2020From 8:30am to 5:30pm
IFEMA - Feria de Madrid(North Auditorium)
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hours
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Tourism and innovation global event
Hotusa Explora is an open forum for discussion and the exchange of knowledge, ideas and experiences. A meeting which convenes the business world and leading figures and institutions of the sector. Thus, it represents a space of confluence for different strategic areas: tourism, media, transport, etc., focussing on reflecting and drawing conclusions.
  • "Hotusa Explora shows the impact of new trends in the sector"
  • "Hotusa calls for a cluster of tourism innovation and avoid saturation"
  • "Pedro Sánchez:" Budgets are loaded with social values and common sense""
Five years of Hotusa Explora in figures
3.000
Professionals in the fields of tourism, innovation and technology
150
Top-level personalities amongst the speakers
+1.5M
Registered impacts within communication networks and social media
Meet our 2020 speakers
We will keep you informed of the speakers that we have for this new edition.
  • Mr. Javier Faus
    Founding Partner and CEO, President
    Meridia Capital and Cercle d’Economia
  • Mr. Jesús Nuño de la Rosa
    CEO
    Viajes El Corte Inglés
  • Mrs. Gloria Guevara
    President and CEO
    World Travel & Tourism Council
  • Mr. Alex Cruz
    CEO
    British Airways
  • Mr. Maurici Lucena
    President
    AENA
  • Mr. Isaías Táboas
    President
    Renfe
  • Mr. Cyril Ranque
    President
    Expedia Lodging Partner Services, Expedia Group Inc.
  • Mr. Jose Carlos Azcárraga
    CEO
    Grupo Posadas
  • Mr. Alejandro Zozaya
    Executive President
    Apple Leisure Group
  • Mr. Bieito Rubido
    Director
    ABC
  • Mrs. Ana Isabel Pereda
    General Manager
    Expansion
  • Mr. Manuel Molina
    Director
    Hosteltur
  • Mr. Màrius Carol
    Director
    La Vanguardia
The five forum tables
  • 10:30 am
    Tourism as a strategic driving force for economic development
    Big chains must adapt themselves to a new reality by introducing added value products, conceptualizing new brands.
  • 11:30 am
    Opportunities in the infrastructures’ management and travellers’ transport to improve the sector competitiveness
    Administrations participate actively in the tourism promotion of the different territories
  • 12:30 pm
    Marketing strategies for tourism products in a global and digitalised market
    The sector is evolving towards more sustainable options that increase the network as well as the number of connections in order to ease the travellers’ travels.
  • 2:30 pm
    The impact of new trends on the hotel sector
    The consolidation of the online sale of tourism products over more traditional channels, the new actors that act as intermediaries and the changing habits of travellers force increasingly complex scenarios that require the reformulation of marketing strategies.
  • 3:30 pm
    Innovation as a competitive tool
    One of the most dynamic sectors in the economy is tourism. New solutions and products break into the market on a daily basis. Investing in innovation is a guarantee to strengthen our position compared to other competitors in the sector.
Schedule
  • 8:30am - 9:30am
    Handing out of passes & Coffee
  • 9:30am - 10:30am
    Event Inauguration
  • 10:30am - 11:30am
    First Table Tourism as a strategic driving force for economic development
  • 11:30am - 12:30pm
    Second Table Opportunities in the infrastructures’ management and travellers’ transport to improve the sector competitiveness
  • 12:30pm - 13:30pm
    Third Table Marketing strategies for tourism products in a global and digitalised market
  • 13:30pm - 14:30pm
    Lunch
  • 14:30pm - 15:30pm
    Fourth Table The impact of new trends on the hotel sector
  • 15:30pm - 16:30pm
    Fifth Table Innovation as a competitive tool
  • 16:30pm - 17:30pm
    Closing
A forum with a digital PATH #HotusaExplora
  • “En turismo es el momento de soñar lo que la tecnología puede hacer” @BernieHernie #HotusaExplora
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  • Del resto del mundo vienen a España a formarse puesto que somos líderes en innovación gastronómica. @Hotusa #HotusaExplora
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  • Somos el país más competitivo del mundo y un referente en gestión. El #turismo es una herramienta de cohesión social, fuente de empleo y clave en nuestra modernización material y cultural. Por eso, hemos elaborado la Estrategia de Turismo Sostenible de España 2030.
    Watch more
  • .@alvaronadalb: "El turismo fue la primera pieza que se movió en la economía española capaz de dinamizar el resto de industrias y mantiene su liderazgo como sector exportador" #hotusaexplora
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  • “Tenemos unas fortalezas que tenemos que poner en valor como es un país muy seguro, una sanidad magnífica, turismo adaptado a distintas necesidades” @anapastorjulian #HotusaExplora
    Watch more
Accommodation
If you are attending the Hotusa Explora Forum and you need to book your accommodation, please click below and book your room in one of our Eurostars in Madrid with a preferential rate, applicable from January 19th to January 21st.
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Location
IFEMA - Feria de Madrid
North Auditorium
Av. Partenón, Nº 5,
28042 Madrid
Contact
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