Large chains must adapt to a new reality by introducing products of differential value
Tourism as a strategic driving force for economic development
The development of the tourism industry involves many sectors, directly or indirectly, that benefit from its good health. Tourism
is very important for many technology and services companies. It’s also a strong driving force in the economic development of a territory.
The impact of new trends on the hotel sector
Large chains must adapt to a new reality by introducing products of differential value, conceptualizing new brands and making the most of new market opportunities in a race to position themselves in a competitive market.
Opportunities in the management of infrastructures and passenger transport for a more competitive sector
The sector evolves towards more sustainable proposals that increase the network and the number of connections to Improve travel options. This leads to the optimisation of options and access to a greater number of destinations.
Marketing strategies for tourism products in a global and digitalised market
The consolidation of the online sale of tourism products over more traditional channels, the new actors that act as intermediaries and the changing habits of travellers force increasingly complex scenarios that require the reformulation of marketing strategies.
Administrative policies to optimize the efficiency of the tourist industry
Administrations actively participate in the promotion of tourism in their territories. The weight and the strategic importance given to the sector will be key to its development and to ensure its competitive capacity.